One week before · small repairs
The goal isn't renovation. The goal is that no visible flaw catches the eye. Touch up damaged paint, especially in the hallway and kids' rooms. Fix a stuck shutter, a broken handle, a squeaky door or a drawer that won't close. Replace burnt-out bulbs — including in closets and the service balcony. Fill wall holes and replace stained silicone in the bathroom and kitchen. Address any sign of damp — a buyer who sees a stain assumes the worst. The total cost here is usually a few hundred shekels, and the effect on your first offer is far greater.
Two days before · clear and clean
This is the step with the biggest impact, and it costs nothing. A cluttered room looks small. An empty room looks big. It's that simple. Clear counters completely — kitchen, dressers, windowsills. Remove magnets, drawings and posters from the fridge and walls. Take one piece of furniture out of every crowded room and store it temporarily. Clear the balcony: no laundry, no bikes, no boxes. Put away toiletries, pet items and dirty laundry. A thorough clean, with special attention to windows and mirrors — they directly affect how much light shows up in photos. A buyer walking through is trying to picture themselves living there. The less of you is visible in the room, the easier that is.
On photo day
- Daylight. The best time is when the sun isn't shining directly through the windows — usually late morning or afternoon.
- Open everything. Shutters and curtains up, every light on, even in daytime.
- Shoot from the corners. A corner angle shows the room's real proportions. Camera at chest height, not eye level — it makes the room look more balanced.
- Photograph what you're selling. The view, the balcony, storage, parking, a well-kept lobby. Don't hide it — photos that conceal a flaw create disappointment at the viewing and damage trust.
- If possible, hire a professional photographer. The cost difference is almost always offset by the number of inquiries it brings.
On viewing day
Air out the apartment half an hour beforehand. Smell is one of the first things a buyer notices, often before they notice anything visual.
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